Russian fast-food chain backed by parliament to replace McDonald’s reveals near-identical branding
Moscow has invested in domestic fast-food chains after McDonald’s shut its restaurants in Russia
A Russian restaurant chain billed as a replacement for McDonald’s has reportedly revealed a logo that is extremely similar to the fast-food giant’s famous gold arches.
A trademark registration for the Uncle Vanya franchise was filed last week with Russian authorities, according to media reports.
McDonald’s last week said it would temporarily close all 847 of its restaurants in Russia as global brands face consumer pressure to oppose Vladimir Putin’s invasion of Ukraine.
Uncle Vanya’s new logo is apparently modelled on the cyrillic “B”, which refers to the “V” in Uncle Vanya, and social media users were quick to point out its similarity to McDonald’s branding.